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Altering Experienced Utility

The Impact of Story Writing and Self-Referencing on Preferences

Datos Bibliográficos

ID2215849
AutoresPatricia M West, Peter West (0000-0003-3862-142X), Joel Huber (0000-0002-6479-2794), Kyeong Sam Min (0000-0001-9564-7760)
Año2004
Volumen31
Número3
Páginas623-630
Fecha de publicación2004-12-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/425097
OpenAlexW2131257190
IdiomaEN
Citas recibidas10
Referencias citadas14

This article examines the impact of writing stories on the evaluation of consumption objects. Generating a story creates greater liking for a painting than generating a dialogue about it. The positive impact of stories does not derive from generating more positive thoughts. Instead, stories generate fewer affective thoughts than do dialogues. The importance of generated stories derives from deeper elaboration, providing enhanced recollection of the coherent narrative, ease of generation, and more favorable attitudes toward the task. This work extends prior research on narratives and self referencing by making the consumer an active participant in the generation process, setting a rich agenda for future research

Aesthetics · Art · Cognitive psychology · Consumption (sociology) · Elaboration · Literature · Narrative · Recall · Task (project management) · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Media, Gender, and Advertising · Psychology · Social Psychology

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Obras citantes distintas10
Citas por año0,5
Intervalo de citas2006 - 2023 (18)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 9
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