Digital Media are Everywhere… Almost

Information Gaps and Their Socioeconomic Consequences

Datos Bibliográficos

ID22201683
AutoresМарина Викторовна Загидуллина (0000-0002-4799-1230, Chelyabinsk State University, Chelyabinsk), Marina V Zagidullina (Chelyabinsk State University, autor de correspondencia)
Año2025
Volumen9
Número4
Páginas1118-1127
Fecha de publicación2025-12-29
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaChanging Societies and Personalities (JOURNAL)
Identificadores de la revistaISSN: 2587-6104 • E-ISSN: 2587-8964
EditorialUral Federal University (PUBLISHER • RU)
DOI10.15826/csp.2025.9.4.368
OpenAlexW7117451101
IdiomaEN
Referencias citadas16

This study explores how “invisible groups” experience “contested spaces” in landscape tourism situating the analysis at the intersection of digital media studies, museum anthropology, and tourism research. The study focuses on Arkaim, a Bronze Age archaeological site in Chelyabinsk Oblast, Russia and draws on survey data from 443 visitors collected in 2023. The article presents an overview of the survey results and applies additional methods to examine the marginalization of tourist groups oriented toward spiritual rather than educational or science-based tourism, as well as the socioeconomic implications of this marginalization. The findings reveal an invisible group of museum visitors who do not use digital spaces for collective organization or knowledge-building, thus challenging the assumption about the omnipresence of digital media. The study also highlights the role of word-of-mouth communication in the contemporary public sphere showing that it reinforces established epistemic norms and tends to overlook viewpoints that diverge from mainstream practices

Contemporary society · Digital divide · Digital media · Mainstream · Omnipresence · Socioeconomic status · Tourism · Viewpoints · Cultural Heritage Management and Preservation · Diverse Aspects of Tourism Research · Museums and Cultural Heritage