Green consumer research

Trends and way forward based on bibliometric analysis

Datos Bibliográficos

ID22355808
AutoresHerman Fassou Haba (0000-0002-4466-9430, Université du Québec à Trois-Rivières), Christophe Bredillet (0000-0002-8823-4375, Université du Québec à Trois-Rivières), Omkar Dastane (0000-0002-9921-859X, UCSI University, autor de correspondencia)
Año2023
Volumen8
Páginas100089
Fecha de publicación2023-03-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaCleaner and Responsible Consumption (JOURNAL)
Identificadores de la revistaISSN: 2666-7843
EditorialElsevier BV (PUBLISHER)
DOI10.1016/j.clrc.2022.100089
OpenAlexW4312084942
IdiomaEN
Citas recibidas18
Referencias citadas41

The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of ‘green consumer’ in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps. Bibliometric analysis of 493 Scopus-indexed documents was conducted, including the keyword network analysis, co-authorship analysis, and reference co-citation analysis with VOSviewer. SciMAT analysis was conducted to identify the evolution of themes and strategic map. The study identified major contributors in the field (the most productive author: Li Y.), articles with the highest impact, the leading journals in the field (the most prolific journal: Journal of Cleaner Production), geographical locations where research of the field is concentrated (leading country: China) and the universities emphasizing on green consumer research (leading university: Florida International University). In addition, five major themes that characterize the body of knowledge on green consumer topics were identified namely, consumer buying behaviour, sustainable development, green products, human behavioural aspects, and green marketing. Evolving themes were identified as renewable energy and environmental policy. Core research gaps were then highlighted, providing a call for future research. This study would enable industry leaders and academic researchers to gain new higher-level insights into this emerging field. Such insights would be instrumental in developing strategies to attract green consumers. The study will also support policy development to promote green consumption

Bibliometrics · Business · China · Citation · Citation analysis · Green Marketing · Knowledge management · Library science · Political science · Scopus · Social science · Sociology · Computer Science · Environmental Education and Sustainability · Environmental Sustainability in Business · Sustainable Supply Chain Management · Marketing