Consumer Evaluation Research

Implications for Methodology, Social Policy, and the Role of the Sociologist

Datos Bibliográficos

ID2275853
AutoresRichard M Hessler (University of Missouri), Michael J Walter (0000-0002-1703-9994), Michael Walters (University of Cincinnati), Michael J Walters (University of Cincinnati)
Año1976
Volumen17
Número1
Páginas74-89
Fecha de publicación1976-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaSociological Quarterly (JOURNAL)
Identificadores de la revistaISSN: 0038-0253 • E-ISSN: 1533-8525
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1111/j.1533-8525.1976.tb02153.x
OpenAlexW2109796292
IdiomaEN
Citas recibidas5
Referencias citadas14

Consumer evaluation research is defined and analyzed as an experimental model for establishing a link between social science research and public policy. The paper reports the results of an 18-month longitudinal study of an experimental citizen evaluation group. Participant observation was the method used to organize the data.The impact of the model on methodological issues, such as objectivity, researcher autonomy, and control over research decision-making, is discussed. Implications of the CER model for integrating social research and public policy formulation are analyzed

Autonomy · Economics · Epistemology · Objectivity (philosophy) · Participant observation · Political science · Positive economics · Public policy · Public relations · Research methodology · Social research · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Evaluation and Performance Assessment · Focus Groups and Qualitative Methods · Organic Food and Agriculture