Mass media barriers to social marketing interventions

The example of sun protection in the UK

Datos Bibliográficos

ID22945185
AutoresGerald A Kemp (University of the West of England, autor de correspondencia), Lynne Eagle (0000-0001-9385-7772, University of the West of England), Julia Verne (0000-0002-0988-3749, Public Health Wales)
Año2011
Volumen26
Número1
Páginas37-45
Fecha de publicación2011-03-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaHealth Promotion International (JOURNAL)
Identificadores de la revistaISSN: 0957-4824 • E-ISSN: 1460-2245
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1093/heapro/daq048
PMID20713412
OpenAlexW2148139738
IdiomaEN
Citas recibidas3
Referencias citadas57

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.

Advertising · Business · Environmental health · Focus (optics) · Mass media · Political science · Population · Psychological intervention · Public health interventions · Public relations · Social marketing · Social media · Sun protection · Climate Change Communication and Perception · Medicine · Nursing · Skin Protection and Aging · Urban Green Space and Health