A Plague of Viruses

Biological, Computer and Marketing

Datos Bibliográficos

ID2305035
AutoresJeffrey Boase, B Wellman (0000-0001-6340-8837)
Año2001
Volumen49
Número6
Páginas39-55
Fecha de publicación2001-11-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaCurrent Sociology (JOURNAL)
Identificadores de la revistaISSN: 0011-3921 • E-ISSN: 1461-7064
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/0011392101496006
OpenAlexW2009120502
IdiomaEN
Citas recibidas3
Referencias citadas27

The article analyses the transfer of biological, computer and marketing viruses. Despite differences between these three types of viruses, network structure affects their spread in similar ways. The authors distinguish between two forms of networks - densely knit and ramified - and show that biological, computer and marketing viruses all behave in similar ways depending on the form of network. Densely knit networks promote the quick dissemination of a virus, and increase the odds that many of the members will become infected. Ramified networks allow a virus to disperse widely, jumping between different milieux. In the end, the spread of viruses in the real world involves a combination of both densely knit and ramified networks, which the authors call 'glocalization

Biological network · Biology · Business · Computational biology · Computer security · Computer virus · Geography · Influencer marketing · Odds · Plague (disease) · Relationship marketing · Social media · Viral marketing · World Wide Web · Complex Network Analysis Techniques · Computer Science · Digital Games and Media · Marketing · Sexuality, Behavior, and Technology