Women and Mass Consumer Society in Postwar France

Datos Bibliográficos

ID23174773
AutoresRebecca J Pulju (Kent State University, autor de correspondencia)
Año2011
Fecha de publicación2011-02-14
Open AccessSí
TipoBOOK
RevistaWomen and Mass Consumer Society in Postwar France (SOURCE_BOOK)
EditorialCambridge University Press (PUBLISHER • US)
DOI10.1017/cbo9780511976568
OpenAlexW221952167
ISBN9780511976568
Open LibraryOL34457151M
IdiomaEN
Citas recibidas12

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

Advertising · Business · Citizenship · Consumer Culture · Consumer society · Economics · Hierarchy · Modernization theory · Political economy · Political science · Polity · Power (physics) · Sociology · Taste · Value (mathematics) · Cultural Identity and Heritage · French Historical and Cultural Studies · Historical Studies and Socio-cultural Analysis · Law · Psychology · 1945 · Consumers · Consumption (Economics) · Economic conditions · France

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