Towards streaming as a dominant mode of media use? A user typology approach to music and television streaming

Datos Bibliográficos

ID23211519
AutoresMarika Lüders (0000-0002-5168-9712, University of Oslo), Vilde Schanke Sundet (0000-0003-2373-6806, University of Oslo), Terje Colbjørnsen (0000-0001-5849-2851, Department of Archivistics , Library and Information Science , OsloMet , Norway)
Año2021
Volumen42
Número1
Páginas35-57
Fecha de publicación2021-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaNordicom review/NORDICOM review (JOURNAL)
Identificadores de la revistaISSN: 1403-1108 • E-ISSN: 2001-5119
EditorialWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.2478/nor-2021-0011
OpenAlexW3134367115
IdiomaEN
Citas recibidas8
Referencias citadas40

Music and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by narrowing or widening the diversity of content they consume. Further, we examine how the different logics characterising music and television streaming are mirrored in the number of streaming services people use. To do so, we compare non-, sporadic, regular, and frequent users of television and music streaming services. Findings from a cross-sectional survey in Norway show that frequent streamers consume a wider variety of genres and rely on more services. Our results also indicate that streaming has gone from a first-mover activity to a standard consumer mode. This study indicates that we can expect continued growth in television streamers, whereas the music streaming industry seems more consolidated.

Advertising · Business · Computer network · Diversity (politics) · Geography · Human–computer interaction · Live Streaming · Mode (computer interface) · Multimedia · Social media · Sociology · Streaming current · Typology · User-generated content · Variety (cybernetics) · Video Streaming · World Wide Web · Computer Science · Cultural Industries and Urban Development · Digital Games and Media · Digital Marketing and Social Media