Advertising Repetition
A Meta-Analysis on Effective Frequency in Advertising
Datos Bibliográficos
| ID | 23344979 |
|---|---|
| Autores | Susanne Schmidt (0000-0002-6200-4539, Technical University Dortmund, Dortmund, Germany), Martin Eisend (0000-0003-2564-6417, European University Viadrina, Frankfurt, Germany) |
| Año | 2015 |
| Volumen | 44 |
| Número | 4 |
| Páginas | 415-428 |
| Fecha de publicación | 2015-10-02 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Advertising (JOURNAL) |
| Identificadores de la revista | ISSN: 0091-3367 • E-ISSN: 1557-7805 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00913367.2015.1018460 |
| Idioma | EN |
| Citas recibidas | 55 |
| Referencias citadas | 51 |
Learning to Negotiate
Planning and Conducting Experimental Advertising Research and Questionnaire Design
A Methodological Framework for Analyzing the Appearance and Duration of Media Effects
Children’s Exposure to Television Food Advertising Contributes to Strong Brand Attachments
Synced ads
Fast Heroes
Will Time Matter with Cognitive Load and Retention in Online News Consumption
Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions
Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook
Analysis of effective recall in radio advertising
Objective Characteristics and Subjective Responses of 18–24-Year-Olds to U.S. nationally Televised Tobacco Advertisements
Do Perceived Message Effectiveness Ratings Change in Response to Repeated Message Exposures
Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness
Is a “6-second” advertisement reasonable? Acceptable mobile advertisement length for consumers
Free contents vs. inconvenience costs
Using transit advertising to improve public engagement with social issues
A first step in unraveling synced advertising effectiveness
Music to the individual consumer’s ears
The power of creative advertising
From intrusion to advantage
Product placement repetition in audio and visual modalities
Diversity in the digital age
When imagination leads to satiation
How do mobile app users react to embedded advertising? A perspective from psychological reactance theory
Meta-Analytic Evidence That Message Fatigue is Associated With Unintended Persuasive Outcomes
Battle of the Brand
Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years
The Dynamics of Visual Attention to Advertising Messages in Video Stories
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising
Interactive Ad Avoidance on Mobile Phones
Boredom in the Creative Studio
Shared Brand Equity
Life Transitions Influence Response to Ad Repetition
A Comparative Analysis of Skippable Ads, Non-Skippable Ads, and Brand Placements
An Experimental Study of the Impact of Greenwashing on Attitudes toward Fossil Fuel Corporations’ Sustainability Initiatives
Gambling products are designed to be addictive’
The Theater of the Mind”
Exploring the motivations and repeat behavioral intentions of generation X and Y Chinese cruise tourists
Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention
Political Advertising Saturation in the 2016 Iowa Caucuses
The Nonlinear Effects of Political Advertising
Positive effects of negative reviews
Variation matters
Wear in or wear out
On the Impact of Chronic Message Fatigue on Informational and Behavioral Outcomes
Heuristic processing of green advertising
Social media diplomacy for social visibility and social approval
A new mobile data driven message strategy called synced advertising
Image stories of migration
Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement
Countermarketing Versus Health Education Messages About Sugar-Sweetened Beverages
Understanding Risk and Implementing Data-Driven Solutions for Firearm Suicide
How repeated exposure to persuasive messaging shapes message responses over time
Voting “Against Islamization”? How Anti‐Islamic Right‐Wing, Populist Political Campaign Ads Influence Explicit and Implicit Attitudes Toward Muslims as Well as Voting Preferences
Mere Exposure
Sizing up the Effect of Portion Size on Consumption
Exploring the relationship between celebrity endorser effects and advertising effectiveness
Novelty, complexity, and hedonic value
Distribution Theory for Glass's Estimator of Effect size and Related Estimators
Effects of message repetition and position on cognitive response, recall, and persuasion
Attitudinal effects of mere exposure
Advertising Repetition and Variation Strategies
Effects of "mere exposure" on learning and affect
Exposure and affect
Does Attitude Toward the Ad Endure? The Moderating Effects of Attention and Delay
Competitive Interference and Consumer Memory for Advertising
The Moderating Influence of Advertising Context on Ad Repetition Effects
Brand Familiarity and Advertising Repetition Effects
A Meta-analysis of the Spacing Effect in Verbal Learning
The Influence of Level of Processing on Advertising Repetition Effects
| Obras citantes distintas | 55 |
|---|---|
| Citas por año | 6,11 |
| Intervalo de citas | 2017 - 2026 (10) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 55 |