City Marketing
Datos Bibliográficos
| ID | 23616166 |
|---|---|
| Autores | John Rennie Short (0000-0001-7141-6626, University of Maryland, Baltimore County, autor de correspondencia) |
| Año | 2015 |
| Páginas | 662-668 |
| Fecha de publicación | 2015-01-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | CHAPTER |
| Revista | International Encyclopedia of the Social & Behavioral Sciences (SOURCE_BOOK) |
| Editorial | Elsevier (PUBLISHER • RU) |
| DOI | 10.1016/b978-0-08-097086-8.74006-2 |
| OpenAlex | W4244066594 |
| ISBN | 9780080970868 |
| Idioma | EN |
| Referencias citadas | 27 |
Advertising · Archaeology · Business · City marketing · Contextualization · Frontier · Geography · Industrial city · Political science · Post-industrial society · Promotion (chess) · Regional science · Sociology · Digital Innovation in Industries · Digital Platforms and Economics · Management, Economics, and Public Policy · Marketing
Brand Dubai
City branding
Selling Global Seoul
Worlding Cities
Re-branding without re-developing
Housebuilding, planning and community action
Partners in coffeeshops, canals and commerce
The Local Politics of 'Going Global
The Impact of Cultural Events on City Image
Reconstructing the Image of an Industrial City
The world in one city
World cities as hegemonic projects
City Branding and Social Inclusion in the Glocal City
Ain't about Politics? The Wicked Power-Geometry of Sydney's Greening Governance
World-City-Entrepreneurialism
Multiculturalism and time in Trieste
Brand Hong Kong
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |