From Commodity to Costume

Productive Consumption in the Making of Bollywood Film Looks

Datos Bibliográficos

ID2390941
AutoresClare M Wilkinson-Weber (Washington State University Vancouver), Clare M Wilkinson‐weber (Washington State University Vancouver, autor de correspondencia)
Año2010
Volumen15
Número1
Páginas3-29
Fecha de publicación2010-03-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Material Culture (JOURNAL)
Identificadores de la revistaISSN: 1359-1835 • E-ISSN: 1460-3586
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359183510355227
OpenAlexW2050250204
IdiomaEN
Citas recibidas4
Referencias citadas31

As scholarly interest in consumption has risen, little attention has been paid to productive consumption, or the acquisition and use of commodities within production processes. Since the shift toward neo-liberal economic policies in India in the early 1990s, commoditized, branded clothing has multiplied in the marketplace, and is increasingly featured in films. Selecting and inserting these clothes into film costume production draws on some of the same discriminations that producers employ in their guise as consumers. Dress designers' fluency with brands and fashion solidifies their professional standing but costume production is a field of social practice that includes many actors who do not share the same dispositions toward consumption as designers. This leads to professional differentiation in the field that can be tied to proficiency in consumption practices. Commodities may be just as effective as indices of differentiation in production as they are in the more familiar domain of consumption

Aesthetics · Art · Business · Clothing · Commerce · Commodity · Commodity chain · Consumption (sociology · Economics · Field (mathematics · Market economy · Microeconomics · Political science · Production (economics · Cultural Industries and Urban Development · Fashion and Cultural Textiles · Law · Media, Gender, and Advertising · Marketing

Herramientas

Abrir DOISci-Hub