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Getting Under the Skin Trade

Towards a Global Sociology of Skin-Lightening Practices

Datos Bibliográficos

ID2392275
AutoresSteve Garner (0000-0003-1047-6080, Texas A&M University, College Station, USA, autor de correspondencia), Somia Bibi (0000-0002-8859-6384, Independent Researcher, UK)
Año2023
Volumen28
Número4
Páginas1053-1070
Fecha de publicación2023-12-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaSociological Research Online (JOURNAL)
Identificadores de la revistaISSN: 1360-7804 • E-ISSN: 1360-7804
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/13607804221104494
OpenAlexW4306175040
IdiomaEN
Referencias citadas41

Skin lightening cuts across multiple and intersecting areas of interest to sociologists. These include consumerism, capital, the body, femininities, masculinities, the power of the media in shaping people's imaginations, constructions of beauty, and racialised and gendered social relations and representations, with the legacies of colonial pasts playing out in the present. Here, we set out some key themes, patterns, and frames observed in the multidisciplinary work published on skin lightening, and advocate for the addition of other frames for strategic reasons, which we argue in the second half of the article. Foucault's technologies of self is recommended as a platform for critiquing individualism and the framing of choice; a political economy approach would help establish that skin lightening is a global business and grasp industry-wide patterns. Finally, a shift to looking at discourse and counter-discourse would reframe women as active agents in cultural resistance and change, and not just the relatively passive dupes of the colonial legacy. We thus map out a broad research agenda that would transform skin lightening into an object of broad, sustained sociological research

Aesthetics · Cognitive reframing · Colonialism · Consumerism · Media studies · Political science · Politics · Sociology · Fashion and Cultural Textiles · Gender Studies · Gender, Feminism, and Media · Law · Management and Organizational Studies

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