"Marketing the "radical

Symbolic communication and persuasive technologies in jihadist websites

Datos Bibliográficos

ID2394931
AutoresKamaldeep Bhui (0000-0002-9205-2144, Queen Mary University of London, autor de correspondencia), Yasmin Ibrahim (0000-0003-4451-8488)
Año2013
Volumen50
Número2
Páginas216-234
Fecha de publicación2013-04-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaTranscultural Psychiatry (JOURNAL)
Identificadores de la revistaISSN: 1363-4615 • E-ISSN: 1461-7471
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/1363461513479329
PMID23610197
OpenAlexW2101268737
IdiomaEN
Citas recibidas8
Referencias citadas26

This paper reviews the persuasion techniques employed by jihadist websites with particular reference to the patterns of rhetoric, image, and symbolism manifested in text, videos, and interactive formats. Beyond symbolic communication, the online media needs to be also understood through its persuasive tendencies as a medium which elicits social response through its design architecture. This double articulation of new media technologies, as a medium for information and as a form of persuasive technology, has provided new means to market the radical. The marketing techniques of jihadist websites through multimedia formats have consequences for the formation of identities, both collective and individual. As a marketing tool it combines established forms of rhetoric and propaganda with new ways to reach audiences through both popular culture and religious ideologies. The paper analyses the implications for further research and counterterrorism strategies

Advertising · Business · Digital media · Ideology · Media studies · New media · Persuasion · Political science · Politics · Public relations · Rhetoric · Social media · Sociology · The Symbolic · World Wide Web · Computer Science · Jewish and Middle Eastern Studies · Law · Middle East and Rwanda Conflicts · Psychology · Social Psychology · Terrorism, Counterterrorism, and Political Violence