National Brands and Global Markets
An Historical Perspective
Datos Bibliográficos
| ID | 24158331 |
|---|---|
| Autores | David M Higgins (0000-0002-6885-266X), Nikolas Glover (0000-0002-6648-4154) |
| Año | 2023 |
| Fecha de publicación | 2023-01-23 |
| Open Access | Sí |
| Tipo | BOOK |
| Revista | National Brands and Global Markets (SOURCE_BOOK) |
| Editorial | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9781003166184 |
| OpenAlex | W4317803845 |
| ISBN | 9781003166184 |
| Idioma | EN |
Business · Commerce · Consumer Behavior in Brand Consumption and Identification · Global trade, sustainability, and social impact · International Business and FDI
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |