Neuromarketing
The New Science of Consumer Behavior
Datos Bibliográficos
| ID | 2804396 |
|---|---|
| Autores | Christophe Morin (0000-0002-2490-7585, autor de correspondencia) |
| Año | 2011 |
| Volumen | 48 |
| Número | 2 |
| Páginas | 131-135 |
| Fecha de publicación | 2011-03-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Society (JOURNAL) |
| Identificadores de la revista | ISSN: 0147-2011 • E-ISSN: 1936-4725 |
| Editorial | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12115-010-9408-1 |
| OpenAlex | W2013383317 |
| Idioma | EN |
| Citas recibidas | 32 |
| Referencias citadas | 4 |
Advertising · Business · Consumer behaviour · Credibility · Field (mathematics) · Neuroeconomics · Neuromarketing · Perception · Political science · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Creativity in Education and Neuroscience · Marketing · Neuroscience · Psychology
Diseño televisivo a través de la neurociencia
The Self-representation of People with Disabilities on Instagram
Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards
Current and potential methods for measuring emotion in tourism experiences
Eyetracking in der Kommunikations- und Medienwissenschaft
The Significance and Ramifications of Neuromarketing Strategies
Neuromarketing
Desmontar el horror. Análisis fílmico para reducir el impacto de ver violencia real
Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press
La imagen de las personas deportistas con discapacidad física en Instagram a través de la Neurocomunicación
El neuroconsumidor
The Prospects of Using EEG in Tourism and Hospitality Research
Exploring global trends and future directions in advertising research
Analytical reasoning reduces internet fraud susceptibility
How prior commercial exposure affects subsequent destination advertising
Aplicación de herramientas de neuromarketing a la investigación de mercados
Neuromarketing aplicado a las Homes de Plataformas de Streaming de la Televisión Pública Española
Audience Attention and Emotion in News Filmed with Drones
Metáforas y emociones en el twitter corporativo
Organización retórica del género Informe de Estabilidad Financiera
Neural Effects of Suspense and Surprise in Sports Media
The Theater of the Mind”
Evaluation of emotional responses to television advertising through neuromarketing
A nonverbal signal of trustworthiness
The brain as an agentic system
Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva
Neuro-Insights in Marketing Research
Militarising the Mind
Measurement devices and the psychophysiology of consumer behaviour
Linking numbers to perceptions and experiences
Neuromarketing Tools Used in the Marketing Mix
Enacting the 'consuming' brain
| Obras citantes distintas | 32 |
|---|---|
| Citas por año | 2,13 |
| Intervalo de citas | 2011 - 2026 (16) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 29 |