The Pain-Pill-Pleasure Model and Illicit Drug Consumption

Television advertisers of over-the-counter drugs have been accused of contributing to illicit drug consumption by engendering a pain-pill-pleasure mentality in American society. This article reviews and critically appraises the research, and suggests how consumer researchers might contribute to this critical social issue

Advertising · Business · Consumption (sociology) · Hedonism · Pain and pleasure · Pill · Pleasure · Psychotherapist · Social science · Sociology · Decision-Making and Behavioral Economics · Gambling Behavior and Treatments · Medicine · Pharmacology · Psychology · Psychology of Social Influence · Social Psychology

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