Contextual Influences on Perceptions of Merchant-Supplied Reference Prices
Datos Bibliográficos
| ID | 2966485 |
|---|---|
| Autores | Donald R Lichtenstein, William O Bearden |
| Año | 1989 |
| Volumen | 16 |
| Número | 1 |
| Páginas | 55 |
| Fecha de publicación | 1989-06-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209193 |
| OpenAlex | W1994001873 |
| Idioma | EN |
| Citas recibidas | 21 |
| Referencias citadas | 7 |
Two contextual variables that have theoretical roots in information processing, attribution, and social judgment theories were manipulated along with three levels of merchant-supplied reference price in a 2 × 2 × 3 analysis of variance design. Results support the hypothesized effects of consistency and distinctiveness as contextual variables that influence internal price standards and purchase evaluations. The three price levels resulted in a curvilinear pattern of results for the purchase evaluation and source credibility dependent variables, as hypothesized. However, contrary to assimilation-contrast theory, the impact of the merchant-supplied reference price on estimates of normal and fair prices was monotonic
Attribution · Consistency (knowledge bases) · Contrast (vision) · Credibility · Econometrics · Economics · Internal consistency · Microeconomics · Optimal distinctiveness theory · Perception · Reference price · Statistics · Variance (accounting) · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Mathematics · Psychology · Social Psychology
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| Obras citantes distintas | 21 |
|---|---|
| Citas por año | 0,6 |
| Intervalo de citas | 1991 - 2021 (31) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 14 |