Consumption Vocabulary and Preference Formation

Datos Bibliográficos

ID2974007
AutoresPatricia M West, Peter West (0000-0003-3862-142X), Christina L Brown, Stephen J Hoch
Año1996
Volumen23
Número2
Páginas120
Fecha de publicación1996-09-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209471
OpenAlexW2051000470
IdiomaEN
Citas recibidas27
Referencias citadas16

Consumers' understanding of their own preferences can be aided by a “consumption vocabulary”—a taxonomy or framework that facilitates identifying the relation between a product's features and one's evaluation of the product. In the absence of such a vocabulary, consumers' understanding of their own preferences will require more extensive experience and may never fully develop. The effect of such a vocabulary is tested in two experiments in which subjects provided with a vocabulary (1) exhibit better-defined and more consistent preferences than control subjects, (2) show improved cue discovery, and (3) show learning (i.e., increases in consistency over time). All results hold regardless of the functional form of the model used to assess subjects' preference formation

Cognitive psychology · Consistency (knowledge bases) · Consumption (sociology) · Control (management) · Linguistics · Natural language processing · Preference · Product (mathematics) · Sociology · Statistics · Taxonomy (biology) · Vocabulary · Artificial Intelligence · Cognitive and psychological constructs research · Computer Science · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Mathematics · Psychology