New perspectives on the history of products, firms, marketing, and consumers in Britain and the United States since the mid-nineteenth century 1
Datos Bibliográficos
| ID | 3436089 |
|---|---|
| Autores | Roy Church (Australian National University, autor de correspondencia) |
| Año | 1999 |
| Volumen | 52 |
| Número | 3 |
| Páginas | 405-435 |
| Fecha de publicación | 1999-08-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | The Economic History Review (JOURNAL) |
| Identificadores de la revista | ISSN: 0013-0117 • E-ISSN: 1468-0289 |
| Editorial | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/1468-0289.00131 |
| OpenAlex | W2046500889 |
| Idioma | EN |
| Citas recibidas | 37 |
Business history · Citation · Economic history · Library science · Political science · Sociology · Classics · Computer Science · Historical Economic and Social Studies · History · Law
House Building in the Machine Age, 1920s–1970s
Communities of Knowledge
Fashioning Intellectual Property
The Spectacle of Security
Pianos for the People
Marketing Diversity
Product Development of Branded, Packaged Household Goods in Britain, 1870–1914
Strategies and Boundaries
The Proliferation of Brands
Developing the Brand
Chops and Trademarks
Nestlé in the Ottoman Empire
Boundless Competition
Stars and Stories
Marketing Gum, Making Meanings
Marketing the Message
Trick or Treat?” The Misrepresentation of American Beef Exports in Britain during the Late Nineteenth Century
Selling Printed Cottons in Mid-Nineteenth-Century India
Au service de mercure »
Suchard and the Emergence of Traveling Salesmen in Switzerland, 1860–1920
Marketing for Socialism
Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985
Branding natural resources
The expansion of branding in international marketing
Between the firm and the market
A new paradigm of British business history’
Public houses as multiple retailing
Technological networks and industrial research in Britain
Trust, Burroughs Wellcome & Co. and the foundation of a modern pharmaceutical industry in Britain, 1880–1914
Advertising expenditure in 1950s Britain
Correspondence sales education in the early twentieth century
A mark of distinction
Cross-cultural factors in international branding
Building the market
Commercials, careers, and culture
Salesmen and the transformation of selling in Britain and the US in the nineteenth and early twentieth centuries1
Retail growth and consumer changes in a declining urban economy
| Obras citantes distintas | 37 |
|---|---|
| Citas por año | 1,48 |
| Intervalo de citas | 2001 - 2020 (20) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 35 |