Twitter Use by Presidential Primary Candidates During the 2012 Campaign

Datos Bibliográficos

ID3757585
AutoresBethany Anne Conway (Department of Communication University of Arizona, USA), Kate Kenski (0000-0002-6064-791X, Department of Communication University of Arizona, USA), Di Wang (0000-0002-7338-3351, Department of Communication University of Arizona, USA)
Año2013
Volumen57
Número11
Páginas1596-1610
Fecha de publicación2013-11-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Behavioral Scientist (JOURNAL)
Identificadores de la revistaISSN: 0002-7642 • E-ISSN: 1552-3381
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764213489014
OpenAlexW2327250807
IdiomaEN
Citas recibidas61
Referencias citadas21

This study examines Twitter use by presidential candidates during the 2012 primary election. The Twitter feeds and activity levels of candidates from the Republican, Democratic, Libertarian, and Americans Elect parties and their campaigns were gathered over a 3-month span. Variables examined include the number of tweets posted, followers gained, and followers added as well as the occurrence of hashtags, user mentions, hyperlinks, and content categories within tweets. Results showed candidates' presence on Twitter was not uniform. Tweet frequency did not necessarily result in followers gained. Interestingly, the candidates who tweeted the most were not major party nominees. As the Republican primary campaign progressed, the amount of daily tweeting by the candidates was not higher than it had been earlier in the primary season

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