Big Shots

A Social Media Campaign to Honor Local Heroes who Promote Covid-19 Vaccine Literacy and Increase Vaccine Acceptance

Datos Bibliográficos

ID3757624
AutoresTanja Schub (CUNY Graduate School of Public Health and Health Policy), Lauren Swan-Potras (CUNY Graduate School of Public Health and Health Policy, autor de correspondencia), Kenneth Rabin (CUNY Graduate School of Public Health and Health Policy)
Año2022
Páginas000276422211382
Fecha de publicación2022-11-30
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Behavioral Scientist (JOURNAL)
Identificadores de la revistaISSN: 0002-7642 • E-ISSN: 1552-3381
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027642221138272
OpenAlexW4311060008
IdiomaEN
Referencias citadas14

Big Shots is a graduate student-developed social media campaign that aims to promote COVID-19 vaccine literacy and build vaccine confidence through the power of storytelling. Here we describe the development of the partnerships underlying the campaign and detail the campaign's achievements thus far, including its recognition and celebration (to date) of 12 individuals and groups who have broken down barriers to COVID-19 vaccination in their communities. The ongoing campaign may serve as a model to guide future "grassroots" social media campaigns aimed at addressing public health issues

Coronavirus disease 2019 (COVID-19) · Grassroots · Honor · Internet privacy · Literacy · Narrative · Pandemic · Pedagogy · Political science · Politics · Power (physics) · Public relations · Social media · Sociology · Storytelling · Computer Science · Media Influence and Health · Medicine · Misinformation and Its Impacts · Vaccine Coverage and Hesitancy