Picturing Madam Vice President on the Campaign Trail

Instagram Narratives and User Fantasies of Kamala Harris

Datos Bibliográficos

ID3757710
AutoresNana Kwame Osei Fordjour (0000-0002-0598-3646, University of Maryland, College Park, MD, USA, autor de correspondencia)
Año2025
Fecha de publicación2025-06-16
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Behavioral Scientist (JOURNAL)
Identificadores de la revistaISSN: 0002-7642 • E-ISSN: 1552-3381
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027642251341819
OpenAlexW4411348353
IdiomaEN
Referencias citadas35

Instagram has become an essential platform for youth engagement and political campaign discourse. This study builds on this strand of knowledge by analyzing how the U.S. Vice President and the Democratic party's presidential candidate, Kamala Harris, employed the platform during the 2024 campaigns over 5 months by assessing the narratives as well as user fantasies. Findings indicated that the narratives emphasized her administration's political achievements and positions, her commitment to amplifying every voice, her personal and social identity, as well as global voice and initiatives. These narratives generate two fantasy themes around her personalized leadership style, impact, and ideological positioning. Harris's campaign discourse on Instagram conformed to the identity expectations of the American electorates and the youth-dominated platform dynamics, positioning her as an advocate for equity

Art · Literature · Madam · Media studies · Narrative · Political science · Psychoanalysis · Sociology · Gender, Feminism, and Media · Law · Media Studies and Communication · Psychology · Social Media and Politics