NGOs' Advocacy in the 2015 Refugee Crisis

A Study of Agenda Building in the Digital Age

Datos Bibliográficos

ID3757934
AutoresAimei Yang (0000-0003-2740-9378, University of Southern California, Los Angeles, CA, USA, autor de correspondencia), Adam J Saffer (0000-0001-8032-4256, University of North Carolina at Chapel Hill), Adam Saffer (University of North Carolina, Chapel Hill, NC, USA)
Año2018
Volumen62
Número4
Páginas421-439
Fecha de publicación2018-04-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Behavioral Scientist (JOURNAL)
Identificadores de la revistaISSN: 0002-7642 • E-ISSN: 1552-3381
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764218759578
OpenAlexW2792471973
IdiomaEN
Citas recibidas15
Referencias citadas21

In the 2015 European refugee crisis, nonprofit and nongovernmental organizations (NGOs) offered help and actively advocated for millions of refugees. The current study aims to understand what communication strategies are most effective for NGOs to influence media coverage and the public's social media conversations about refugees. We found that agenda building on traditional media and in social media conversations require different strategies. Specifically, although providing information subsidies could powerfully influence traditional media coverage, its effect waned in the context of social media conversations. In contrast, NGOs' hyperlink network positions emerged as the one of the influential factors for NGOs' prominence in social media conversations. Moreover, stakeholder-initiated engagement could influence agenda building both in traditional media coverage and social media conversations. Finally, organizational resources and characteristics are important factors as well. Theoretical and practical implications are discussed

Context (archaeology) · Political science · Public relations · Refugee · Social media · Sociology · Stakeholder · Nonprofit Sector and Volunteering · Public Relations and Crisis Communication · Social Media and Politics