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A Time for Change and a Candidate's Voice

Pragmatism and the Rhetoric of Inclusion in Barack Obama's 2008 Presidential Campaign

Datos Bibliográficos

ID3758657
AutoresKeith B Jenkins (Rochester Institute of Technology, autor de correspondencia), Grant Cos (Rochester Institute of Technology), Grant C Cos (Rochester Institute of Technology)
Año2010
Volumen54
Número3
Páginas184-202
Fecha de publicación2010-11-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Behavioral Scientist (JOURNAL)
Identificadores de la revistaISSN: 0002-7642 • E-ISSN: 1552-3381
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764210381706
OpenAlexW1993300056
IdiomaEN
Citas recibidas3
Referencias citadas7

The lens of presidential rhetorical studies provides a solid foundation for understanding Barack Obama's campaign rhetoric. This study analyzes Barack Obama's strategies to create a pragmatic moral voice for the presidency. The authors argue that Obama's inclusive rhetorical campaign incorporated a rhetorical pragmatism. Rhetorical pragmatism is understood as discourse that negotiates uncertainty, generates knowledge based on human interest, expresses individualism (pluralism), and builds communities. The ends of this discourse are the means for achieving all of these. The authors found that the uncertainty of the nation's political, social, and rhetorical situations constituted the foundation on which all Obama's claims were staged. The ends of his campaign rhetoric were the traditional concern of constituting and reconstituting community. The authors believe, to fully appreciate Obama's campaign rhetoric, scholars need to observe how he reconstituted an American moral voice. In uncertain times, Americans could know that there were core ideals that they could hold up and live under. They could understand the individual stories and, with the help of an adept rhetor, connect their known experience to others to reassert the meaning of America

Epistemology · Individualism · Media studies · Pluralism (philosophy) · Political science · Politics · Pragmatism · Presidency · Presidential system · Rhetoric · Rhetorical question · Sociology · Discourse Analysis in Language Studies · Law · Philosophy · Public Relations and Crisis Communication · Rhetoric and Communication Studies

  • Visual rhetoric of the Presidency

    Russell Chun, Russell Scott Chun•Journal of Visual Literacy•2018

  • From world citizenship to purified patriotism

    Sheila Croucher•Identities•2014

  • Race and Gender Representation in Presidential Appointments, SES, and GS Levels, During Clinton, Bush, and Obama Administrations

    Open Access•Aikaterini Anestaki, Meghna Sabharwal et al.•Administration & Society•2019

  • The third persona

    Philip Wander•Central States Speech Journal•1984

  • Recasting the American Dream and American Politics

    Robert C Rowland, John M Jones•Quarterly Journal of Speech•2007

  • The second persona

    Edwin Black•Quarterly Journal of Speech•1970

  • Reaffirmation and subversion of the American dream

    Walter R Fisher•Quarterly Journal of Speech•1973

  • The Moral Rhetoric of American Presidents

    Open Access•David B Holian•Perspectives on Politics•2007

  • An Immigrant's Dream and the Audacity of Hope

    Open Access•Babak Elahi, Grant Cos et al.•American Behavioral Scientist•2005

Obras citantes distintas3
Citas por año0,25
Intervalo de citas2014 - 2019 (6)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 3
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