Seeing and Being Seen

The Multimodality of Museum Spectatorship

Datos Bibliográficos

ID4105102
AutoresDimitra Christidou (0000-0002-9965-2871, University College London, autor de correspondencia), Sophia Diamantopoulou (0000-0001-8564-8743)
Año2017
Volumen14
Número1
Páginas12-32
Fecha de publicación2017-06-09
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaMuseum and Society (JOURNAL)
Identificadores de la revistaISSN: 1479-8360 • E-ISSN: 1479-8360
EditorialUniversity of Leicester (PUBLISHER • GB)
DOI10.29311/mas.v14i1.623
OpenAlexW2626439416
IdiomaEN
Citas recibidas17
Referencias citadas23

This article argues that museum visiting and the act of 'spectatorship', both of which are often assumed to be ocularcentric, are multimodal events. Anchored in Goffman's dramaturgy and frame analysis theory, as well as Kress's multimodal and social semiotic theory of representation and communication, this article presents an apposite interpretative and methodological framework to account for what has not been widely addressed by museum studies; that is, the multimodality of the museum experience. By drawing upon audio-visual excerpts of museum encounters, this analysis brings to the fore the embodied visiting and viewing practices of visitors in museum galleries. Specifically, this article highlights the range of modes of communication and representation, beyond gazing and looking, which are employed, negotiated and regulated within the social context of the visit. The article suggests that visitors' experiences are embodied and performative interactions with the exhibits and other visitors.Key words: embodiment, multimodality, museums, social interaction, visitors

Aesthetics · Art · Dramaturgy · Embodied cognition · Epistemology · Linguistics · Media studies · Multimodality · Performative utterance · Political science · Semiotics · Social semiotics · Sociology · Visual arts · Digital Storytelling and Education · History · Museums and Cultural Heritage · Visual Culture and Art Theory