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Credibility Engineering in the Food Industry

Linking Science, Regulation, and Marketing in a Corporate Context

Datos Bibliográficos

ID4516557
AutoresBart Penders (0000-0002-2661-9181, Radboud University Nijmegen), Annemiek P Nelis, Annemiek Nelis (University of York)
Año2011
Volumen24
Número4
Páginas487-515
Fecha de publicación2011-12-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaScience in Context (JOURNAL)
Identificadores de la revistaISSN: 0269-8897 • E-ISSN: 1474-0664
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0269889711000202
PMID22397168
OpenAlexW1997908347
IdiomaEN
Citas recibidas14
Referencias citadas36

ArgumentWe expand upon the notion of the "credibility cycle" through a study of credibility engineering by the food industry. Research and development (R&D) as well as marketing contribute to the credibility of the food company Unilever and its claims. Innovation encompasses the development, marketing, and sales of products. These are directed towards three distinct audiences: scientific peers, regulators, and consumers. R&D uses scientific articles to create credit for itself amongst peers and regulators. These articles are used to support health claims on products. However, R&D, regulation, and marketing are not separate realms. A single strategy of credibility engineering connects health claims to a specific public through linking that public to a health issue and a food product

Argument (complex analysis · Biology · Business · Context (archaeology · Credibility · Health claims on food labels · Political science · Product (mathematics · Chemistry · Global Public Health Policies and Epidemiology · Pharmaceutical industry and healthcare · Risk Perception and Management · Food Science · Marketing

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Obras citantes distintas14
Citas por año0,93
Intervalo de citas2011 - 2026 (16)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 14
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