Characterisation of the use of Twitter by Australian Universities

Datos Bibliográficos

ID4545841
AutoresPalmer (0000-0002-2517-0597, Deakin University, autor de correspondencia), Stuart Palmer
Año2013
Volumen35
Número4
Páginas333-344
Fecha de publicación2013-08-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Higher Education Policy and Management (JOURNAL)
Identificadores de la revistaISSN: 1360-080X • E-ISSN: 1469-9508
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1360080x.2013.812029
OpenAlexW2033110268
IdiomaEN
Citas recibidas6
Referencias citadas9

Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a 2-year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways in which Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications

Business · Political science · Public relations · Social media · Social network analysis · Sociology · Variety (cybernetics · World Wide Web · Computer Science · Impact of Technology on Adolescents · Radio, Podcasts, and Digital Media · Social Media and Politics