Parental beverage choices to inform policy on sugar-sweetened beverages

A Discrete Choice Experiment

Datos Bibliográficos

ID4595656
AutoresNyamdavaa Byambadorj (0000-0002-1899-3974, Macquarie University), Rohan Best (0000-0002-9333-6149, Macquarie University), Undram Mandakh (0000-0001-9624-164X, Mongolian National University), Kompal Sinha (0000-0003-4318-6100, Macquarie University)
Año2025
Volumen383
Páginas118404
Fecha de publicación2025-10-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaSocial Science & Medicine (JOURNAL)
Identificadores de la revistaISSN: 0277-9536 • E-ISSN: 1873-5347
EditorialElsevier BV (PUBLISHER)
DOI10.1016/j.socscimed.2025.118404
PMID40701109
OpenAlexW4412507436
IdiomaEN
Referencias citadas47

This study addresses growing concerns regarding childhood obesity and cardiovascular diseases by exploring the effects of possible policy measures on the intention to choose sugar-sweetened beverages (SSBs) in Mongolia, a low-income country. Focusing on parents' preferences for purchasing SSBs, we employed a stated preference choice experiment to analyse how various product attributes, including price, labelling, sugar content and store placement, affect parents' purchase decisions. Price increases were the most effective intervention, with larger increases leading to a substantial reduction in purchase probability. Labelling also played a crucial role, particularly graphic warnings, which strongly deterred selection. Reducing sugar content positively influenced preferences. Also, store placement at less prominent locations (e.g., back row and bottom shelf) was associated with lower selection probability; however, these results reflect stated preferences and should be interpreted cautiously given their hypothetical nature. Additionally, estimates of willingness to pay suggest consumers are less willing to purchase SSBs with graphic warning labels and placement in the back row and bottom level. These findings highlight the importance of integrating multiple regulatory measures to effectively curb SSB consumption and mitigate associated health risks in Mongolia

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