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Inducing collective action intentions for healthcare reform through medical crowdfunding framing

Datos Bibliográficos

ID4784650
AutoresKrystallia Moysidou (0000-0001-9803-5081, University of Sussex, autor de correspondencia), Smadar Cohen‐chen (0000-0002-8837-3420, University of Sussex)
Año2023
Volumen333
Páginas116090
Fecha de publicación2023-09-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaSocial Science & Medicine (JOURNAL)
Identificadores de la revistaISSN: 0277-9536 • E-ISSN: 1873-5347
EditorialElsevier BV (PUBLISHER)
DOI10.1016/j.socscimed.2023.116090
PMID37562245
OpenAlexW4384564454
IdiomaEN
Citas recibidas1
Referencias citadas57

As a response to the shortcomings of the U.S. healthcare system, Americans are increasingly turning to crowdfunding platforms to bankroll their health-related costs. However, although medical crowdfunding has rapidly become institutionalized as part of the U.S. healthcare financing landscape, empirical evidence on how Americans perceive its role in healthcare and the impact it might have on public attitudes is scarce. To shed more light on the above, we analyze data from one correlational and one experimental study conducted over September-November 2021. Our correlational study reveals that political orientation is associated with Americans' views on medical crowdfunding. Specifically, we find that those who self-identified as conservative perceived medical crowdfunding as a valid part of the system, and more positively than a universal healthcare system. In contrast, medical crowdfunding is perceived less positively, as hindering a system of universal and affordable healthcare by those more liberally-oriented. In our experimental study, we explore how medical crowdfunding narratives can induce social attitudes conducive to change. Specifically, we test the effect of politicized narratives (vs. control) on group efficacy and subsequently on collective action intentions for healthcare reform, as a function of political orientation. Our results show that politicized narratives might induce collective action intentions through higher group efficacy, but only among those who self-identified as conservative. Liberally-oriented individuals held high collective action intentions for healthcare reform and were not affected by the manipulation. Our work is the first to establish empirically that medical crowdfunding, when employing politicized narratives, can induce collective action intentions, but this effect is moderated by political ideology

Collective action · Framing (construction · Health care · Narrative · Political science · Politics · Public relations · FinTech, Crowdfunding, Digital Finance · Law · Microfinance and Financial Inclusion · Misinformation and Its Impacts · Psychology · Social Psychology

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