Retail Innovation and Shopping Practices

Consumers' Reactions to Self-Service Retailing

Datos Bibliográficos

ID4848753
AutoresAndrew W Alexander (0000-0002-9698-9399, University of Exeter, autor de correspondencia), Andrew Alexander (0000-0002-0523-9956, University of Surrey), Simon Phillips (0000-0002-6884-2744, University of Surrey, autor de correspondencia), Gordon Shaw (0000-0002-7135-2105, University of Exeter, autor de correspondencia), Gareth Shaw (0000-0001-5981-5595)
Año2008
Volumen40
Número9
Páginas2204-2221
Fecha de publicación2008-09-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaEnvironment and Planning A Economy and Space (JOURNAL)
Identificadores de la revistaISSN: 0308-518X • E-ISSN: 1472-3409
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1068/a39117
OpenAlexW2036025197
IdiomaEN
Citas recibidas11
Referencias citadas32

In this paper we address the related issues of retail innovation, changing shopping practices, and shopping geographies. We do so in relation to the spread of self-service grocery stores, and particularly the supermarket, in the postwar retail environment of Britain (1950-70), arguing that this juncture provides a propitious opportunity to study the relationship between changing practices of retailing and consumption. We highlight shoppers' selective adoption of new self-service formats in relation to certain product categories and argue that this can be explained in part by reference to the socially embedded nature of women food shoppers' behaviours and in particular the influence of contemporary notions of the 'good housewife'. We support our argument by reference to a wide range of contemporary documentary material relating to postwar shopping including market research reports, the publications of local consumer groups, and selected retailer and government archive sources

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