Gaining perspective
The effects of message frame on viewer attention to and recall of osteoporosis prevention print advertisements
Datos Bibliográficos
| ID | 4975367 |
|---|---|
| Autores | Deborah A O’malley (Queen's University), Deborah O’malley (0000-0002-3186-9257), Amy E Latimer-Cheung, Amy E Latimer‐cheung (0000-0002-0442-6848, Queen's University) |
| Año | 2013 |
| Volumen | 18 |
| Número | 11 |
| Páginas | 1400-1410 |
| Fecha de publicación | 2013-11-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Journal of Health Psychology (JOURNAL) |
| Identificadores de la revista | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Editorial | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1359105312456323 |
| PMID | 23188916 |
| OpenAlex | W2033068529 |
| Idioma | EN |
| Citas recibidas | 4 |
| Referencias citadas | 30 |
This study examined how framed messages affect viewer attention to and cognitive processing of osteoporosis prevention print ads. Attention was measured with eye tracking technology. Cognitive processing was assessed through masked recall. A total of 60 college-aged women viewed 12 gain-framed, 12 loss-framed, and 12 neutral-framed ads. Number of fixations, dwell time, and recall of gain-framed osteoporosis prevention ads were higher than loss-framed or neutral-framed ads, p < .01. Message recall was positively correlated with the number of fixations and dwell time for the gain-framed and neutral-framed messages, p < .01. These findings provide preliminary insight into potential mechanisms underlying message framing effects
Advertising · Cognitive psychology · Frame (networking · Perspective (graphical · Recall · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Medicine · Psychology
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| Obras citantes distintas | 4 |
|---|---|
| Citas por año | 0,36 |
| Intervalo de citas | 2015 - 2026 (12) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 4 |