Testing Message Diffusion in Controlled Experiments

Charting the Distance and Time Factors in the Interactance Hypothesis

Datos Bibliográficos

ID5249781
AutoresStuart Carter Dodd
Año1953
Volumen18
Número4
Páginas410
Fecha de publicación1953-08-01
Open AccessNo
TipoARTICLE
RevistaAmerican Sociological Review (JOURNAL)
Identificadores de la revistaISSN: 0003-1224 • E-ISSN: 1939-8271
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.2307/2087556
OpenAlexW2322527752
IdiomaEN
Citas recibidas8

E XPERIMENTATION in Project Revere centers around, although it is not limited to, the testing of a highly general hypothesis of human interacting to be described below. It analyzes all human interacting or group phenomena into nine classes of observable factors which are expected to describe it well enough for predicting it. This experimentation is part of a contract with the Air Force to study the diffusion of messages in enemy, neutral, or friendly populations, resulting from leaflets dropped from planes. This diffusion is a verbal, oneway case of massive human interacting. It is communicating from person-to-person in large populations. Our criterion of interacting within a group is the percentage of persons in a population who have learned from other people a given message that was started from leaflets. Our criterion of reacting of a plurel is the percentage of persons who learned a message

Biology · Diffusion · Physics · Statistics · Test (biology · Thermodynamics · Complex Network Analysis Techniques · Computer Science · Mathematics · Opinion Dynamics and Social Influence · Psychology

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