How Leisure Involvement Affects Repurchase Intention in Fitness Clubs? The Mediating Role of Commercial Friendship

Datos Bibliográficos

ID5285443
AutoresYanting Wang (0000-0003-3118-9929, National Taiwan Normal University), Yi Gao (0000-0002-3924-6142, National Taiwan Normal University), Fong-Jia Wang (0000-0002-6292-5434, Tamkang University, autor de correspondencia)
Año2022
Volumen4
Páginas777185-777185
Fecha de publicación2022-04-29
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaFrontiers in Sports and Active Living (JOURNAL)
Identificadores de la revistaISSN: 2624-9367 • E-ISSN: 2624-9367
EditorialFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fspor.2022.777185
PMID35571742
OpenAlexW4225143260
IdiomaEN
Citas recibidas2
Referencias citadas36

This study explores the relationships among leisure involvement, business or commercial friendship, satisfaction, and willingness to repurchase in customers' use of customized fitness services. This study randomly sampled and analyzed the customers of fitness clubs (N = 234) in China. The results showed that leisure involvement had a positive impact on repurchase intention and satisfaction. Moreover, the mediating effect of commercial friendship was found in the relationship between leisure involvement, repurchase intention, and satisfaction. Overall, the study contributes to the literature by exploring the interaction effects of different types of consumer leisure involvement and commercial friendships in customized fitness services models on satisfaction and repurchase intentions

Advertising · Business · Consumer satisfaction · Friendship · Leisure activity · Leisure satisfaction · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing