Representações sociais do empreendedorismo no feminino e no masculino

Investigação Com Estudantes

Datos Bibliográficos

ID5315151
AutoresRosa Monteiro (0000-0002-2429-5590, University of Coimbra), Catarina Silveiro, Catarina Sofia Costa Silveiro (Instituto Superior Miguel Torga), Fernanda Da Conceição Daniel (0000-0002-2202-1123, Instituto Superior Miguel Torga), Fernanda Daniel
Año2015
Volumen20
Número1
Páginas107-116
Fecha de publicación2015-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaPsicologia em Estudo (JOURNAL)
Identificadores de la revistaISSN: 1413-7372 • E-ISSN: 1807-0329
EditorialUniversidade Estadual de Maringa (PUBLISHER • BR)
DOI10.4025/psicolestud.v20i1.25539
OpenAlexW2188223195
IdiomaPT
Citas recibidas3
Referencias citadas9

Entrepreneurship is considered a process that is socially constructed by social cognitions and everyday practices that shape and are shaped by gender relations. The aim of this study was to understand social representations of entrepreneurship, an activity generally formulated as a masculine one. The expectation was that gender representations and stereotypy influenced the conceptions about men and women entrepreneurs. We used the method of free word association, with analysis of central and peripheral representations. A valuation of attributes was found, such as leadership, dynamism, creativity and innovation. These attributes are associated with the Schumpeter ideology of entrepreneurship. However, the peripheral core representations come with more complex and critical nuances. An association between attributes of entrepreneurship and male stereotype was found, whereas a greater heterogeneity emerged in representations of entrepreneurial women, evoking attributes associated with the female stereotype (friendliness, beauty, elegance, vanity)

Aesthetics · Art · Beauty · Creativity · Dynamism · Elegance · Entrepreneurship · Epistemology · Ideology · Politics · Sociology · Creativity in Education and Neuroscience · Entrepreneurship Studies and Influences · Psychology · Social Psychology · Social Representations and Identity