Stand Up to Cancer 2012 and 2014

The medical telethon as UK public service broadcasting in a neo-liberal age

Datos Bibliográficos

ID5682016
AutoresDiane Charlesworth (0000-0002-2091-9781, University of Lincoln, autor de correspondencia)
Año2016
Volumen11
Número2
Páginas217-229
Fecha de publicación2016-07-01
Open AccessSí
TipoARTICLE
RevistaCritical Studies in Television The International Journal of Television Studies (JOURNAL)
Identificadores de la revistaISSN: 1749-6020 • E-ISSN: 1749-6039
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/1749602016645750
OpenAlexW2345717320
IdiomaEN
Referencias citadas17

In a fragmenting attention economy, the stakes for television (TV) and for the public service broadcaster are particularly high. This article looks at the different strategies at play in the British broadcaster C4's adaptation of the US-originated Stand Up to Cancer telethon format to present its particular voice and brand in this ecology. This intervention into the politics of medicine is analysed in relation to the discourses of neo-liberalism which, it is argued, have increasingly become part of the mode of address of British factual TV content and have increasingly defined the working of the country's national health system

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