Introducing Ratings in Transition
Datos Bibliográficos
| ID | 5904643 |
|---|---|
| Autores | Mark Balnaves (0000-0003-3503-342X), Liz Ferrier, Gail Phillips (0000-0002-3491-2441), Tom O''Regan, Tom O’regan (0000-0001-9086-9380), Tom O'Regan |
| Año | 2002 |
| Volumen | 105 |
| Número | 1 |
| Páginas | 6-9 |
| Fecha de publicación | 2002-11-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Media International Australia (JOURNAL) |
| Identificadores de la revista | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Editorial | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x0210500103 |
| OpenAlex | W1901966397 |
| Idioma | EN |
| Citas recibidas | 2 |
There is considerable ferment surrounding audience measurement systems in Australia and internationally (Balnaves, O'Regan and Sternberg, 2002). This article identifies the range and sources of this ferment. It pinpoints several pressure points such as the constitution of ratings panels and the problems of survey fatigue in a fragmenting media environment. Consideration is also given to 'next generation' ratings measurement technologies such as the personal people meter (PPM) and their likely impact upon the industry and its norms, and new media formats such as the personal video recorder (PVR) and the problems and opportunities they create for audience measurement systems
Advertising · Business · Constitution · Multimedia · Political science · Public relations · Sociology · Survey instrument · Computer Science · Law · Policing Practices and Perceptions · Social and Educational Sciences · Marketing
| Obras citantes distintas | 2 |
|---|---|
| Citas por año | 0,11 |
| Intervalo de citas | 2007 - 2008 (2) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 2 |