La intermediación turística en España y su vinculación con el Marketing de Afiliación

Una aproximación a la realidad de las Agencias de Viajes

Datos Bibliográficos

ID5909092
AutoresClide Rodríguez Vázquez (0000-0001-6224-0534), Ma Magdalena Rodríguez Fernández (Universidade da Coruña), Valentín Alejandro Martínez Fernández (0000-0003-0069-675X), Oscar Juanatey Boga (0000-0001-5226-2748)
Año2015
Volumen13
Número4
Páginas805-827
Fecha de publicación2015-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaPASOS Revista de Turismo y Patrimonio Cultural (JOURNAL)
Identificadores de la revistaISSN: 1695-7121 • E-ISSN: 1695-7121
EditorialUniversity of La Laguna (PUBLISHER • ES)
DOI10.25145/j.pasos.2015.13.056
OpenAlexW2189199762
IdiomaES
Referencias citadas7

In the area tourist intermediation in Spain, the economic, social and technological conjuncture is playing an important role in its development, which requires the implementation of new strategies of commercialization as the affiliate marketing. The aim of this paper is based on analyzing the relationship between Spanish travel agencies and the affiliate as tool online. Owing to the specific features of the study, a review of the literature showed as more appropriate the design and implementation of a qualitative methodology, focused on getting and analyzing the primary data, which could be supplemented by other secondary sources. Regarding this, in -depth and open -ended interviews to relevant experts in the field of the study were taken. The development of such methodology allows the contrast of the pertinent hypothesis that became from the previous frame of the state of art and, therefore the extraction of their conclusions

Art · Business · Commercialization · Economics · Humanities · Intermediation · Political science · Sociology · Tourism · Welfare economics · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Wine Industry and Tourism · Marketing