Netflix and Engage? Implications for Streaming Television on Political Participation during the 2016 US Presidential Campaign

Datos Bibliográficos

ID5933083
AutoresJacob Groshek (0000-0002-0437-8719, Boston University, autor de correspondencia), Sarah Krongard (Boston University)
Año2016
Volumen5
Número4
Páginas65
Fecha de publicación2016-10-21
Open AccessSí
TipoARTICLE
RevistaSocial Sciences (JOURNAL)
Identificadores de la revistaISSN: 2076-0760 • E-ISSN: 2076-0760
EditorialMDPI AG (PUBLISHER • IT)
DOI10.3390/socsci5040065
OpenAlexW2539039115
IdiomaEN
Citas recibidas10
Referencias citadas40

A large body of existing research has consistently demonstrated that the use of social networking sites (SNS) by citizens in elections is positively related to different forms of both offline and online participation. The opposite argument, however, is often advanced with regard to increased viewing broadcast or cable television, particularly entertainment programming. This study proceeds from this broad vantage point by examining survey-based indicators of active SNS use and conventional television viewing in the 2016 presidential primaries, as well as the frequency of streaming television viewing during the early stages of this campaign. Data for this study was drawn from a representative nationwide online panel, and findings observed here suggest that more personalized communication through the ongoing morphology of social networking sites and streaming both political and apolitical television content are significant factors in positively shaping both online and offline participation. Comparisons with other media including conventional television viewing are introduced, and theoretical implications from a media system dependency framework are discussed

Advertising · Argument (complex analysis · Business · Entertainment · Point (geometry · Political science · Politics · Presidential campaign · Presidential system · Public relations · Social media · World Wide Web · Computer Science · Impact of Technology on Adolescents · Media Studies and Communication · Social Media and Politics

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