Market-making strategies in Tanzimat era Istanbul
The quest for an elusive cosmopolitanism
Datos Bibliográficos
| ID | 6043774 |
|---|---|
| Autores | Kubra Uygur (0000-0002-1000-3913, Brunel University of London, autor de correspondencia), Cagri Yalkin (0000-0002-1114-5454, Middle East Technical University), Selcuk Uygur (0000-0003-4484-9164, Brunel University of London) |
| Año | 2025 |
| Volumen | 67 |
| Número | 3 |
| Páginas | 956-986 |
| Fecha de publicación | 2025-04-03 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Business History (JOURNAL) |
| Identificadores de la revista | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00076791.2023.2279128 |
| OpenAlex | W4389181724 |
| Idioma | EN |
| Citas recibidas | 1 |
| Referencias citadas | 72 |
Focusing on a pivotal period of the Ottoman Empire, we illustrate how advertising tactics act as market-making tools for local and non-local businesses during the Tanzimat (1839-1876) (Re-organization) era through a study of advertisements in the popular Armeno-Turkish daily newspaper Manzume-i Efkr. We show that using standardised marketing communications in both form and content to invoke Westernness, forging dealership networks to induce demand, and legitimising the products and brands acted as market-making mechanisms and helped to introduce new products into the local market. Our findings further illuminate that although the market making efforts of the era might suggest the existence of a multilingual, ethnically, and culturally diverse consumer group, the adverts only speak to a limited and inorganically bound set of consumers
Advertising · Business · Cosmopolitanism · Economics · Economy · Empire · Making-of · Newspaper · Period (music) · Political science · Turkish · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Fashion and Cultural Textiles · Law · Marketing
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| Obras citantes distintas | 1 |
|---|---|
| Citas por año | 1 |
| Intervalo de citas | 2025 - 2025 (1) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |