The Comparative Effectiveness on Turnout of Positively Versus Negatively Framed Descriptive Norms in Mobilization Campaigns
Datos Bibliográficos
| ID | 6180107 |
|---|---|
| Autores | Alan S Gerber (0000-0002-8133-3995, Yale University), Gregory A Huber (0000-0001-6804-8148, Yale University, autor de correspondencia), Albert H Fang (0000-0001-6265-5967, Yale University), Catlan E Reardon (University of California, Berkeley) |
| Año | 2018 |
| Volumen | 46 |
| Número | 6 |
| Páginas | 996-1011 |
| Fecha de publicación | 2018-11-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | American Politics Research (JOURNAL) |
| Identificadores de la revista | ISSN: 1532-673X • E-ISSN: 1552-3373 |
| Editorial | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1532673x18772276 |
| OpenAlex | W2802413495 |
| Idioma | EN |
| Citas recibidas | 8 |
| Referencias citadas | 20 |
Are mobilization appeals that include information about descriptive voting norms more effective at increasing turnout when the descriptive norm is framed positively (by highlighting a referent’s desirable behavior and encouraging consistent behavior) instead of negatively (by highlighting a referent’s lack of desirable behavior as problematic but also encouraging that behavior)? Few published studies have experimentally assessed this question and yield mixed results. We address the need for additional replication by designing and analyzing data from two field experiments conducted across four states in the 2014 primary and general elections. We find no differential effects on turnout of framing descriptive voting norms positively or negatively. The results are not sensitive to election context, the mode of treatment delivery, or whether the descriptive norm appeals involve a group or self-referent. Additional research is needed to understand the conditions under which positive versus negative descriptive norm framing has distinguishable effects on turnout
Descriptive research · Descriptive statistics · Political science · Politics · Statistics · Turnout · Voting · Electoral Systems and Political Participation · Mathematics · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology
Nudge citizen participation by framing mobilization information
El efecto marco sobre la intención de participar políticamente. Evidencia de estudiantes de educación superior en México
An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization
Descriptive social norms and willingness to volunteer to help society deal with Covid-19
Who benefits from appeals to vote? Evidence from a get-out-the-vote (Gotv) campaign in India
Does the competitiveness of election moderate the impact of descriptive social norms on voter turnout? A survey experiment in Japan
Real, but Limited
Do Negatively Framed Messages Motivate Political Participation? Evidence From Four Field Experiments
Managing social norms for persuasive impact
When Reports Depress Rather Than Inspire
The Effect of Identity-Based Gotv Direct Mail Appeals on the Turnout of Indian Americans
Caught in the Ground Wars
The Voting Decision
Thank You for Voting
Descriptive Social Norms and Motivation to Vote
Mobilization Effects Using Mail
The Influence of Perceived Social Norms on College Students' Intention to Vote
Social Pressure, Descriptive Norms, and Voter Mobilization
An Experiment Testing the Relative Effectiveness of Encouraging Voter Participation by Inducing Feelings of Pride or Shame
Is There Backlash to Social Pressure? A Large-scale Field Experiment on Voter Mobilization
Quality Is Job One
A focus theory of normative conduct
Comparing Negative and Positive Campaign Messages
Volunteer Phone Calls Can Increase Turnout
Rational Choice Theory and the Paradox of Not Voting
Social Pressure and Voter Turnout
The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout
| Obras citantes distintas | 8 |
|---|---|
| Citas por año | 1,33 |
| Intervalo de citas | 2020 - 2026 (7) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 8 |