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Words speak louder

Conforming to preferences more than actions

Datos Bibliográficos

ID6204515
AutoresYanping Tu (0009-0005-6699-2035, University of Florida), Ayelet Fishbach (0000-0001-7923-4237, University of Chicago)
Año2015
Volumen109
Número2
Páginas193-209
Fecha de publicación2015-01-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Personality and Social Psychology (JOURNAL)
Identificadores de la revistaISSN: 0022-3514 • E-ISSN: 1939-1315
EditorialAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/pspa0000031
PMID26191960
OpenAlexW2296774149
IdiomaEN
Citas recibidas7
Referencias citadas56

Whereas people generally conform to others' choices, this research documents that conformity decreases once others have acted on their chosen options. It suggests words speak louder than actions-people are more likely to conform to others' preferences than their actions. Specifically, people are less likely to follow another person's food choice if that person has already eaten his or her selected food (Study 1), and are less likely to follow others' choices of household items if these choices are framed in terms of action (others "want to have it") rather than preference (others "like it"; Study 2). People's tendency to mentally share others' actions causes the decrease in conformity. Indeed, people recall greater past consumption of items that others have had (Study 3), choose differently only when they can complement (vs. contradict) what others have (Study 4), and are more strongly affected by the choices of those close to them (vs. strangers; Study 5). Finally, even when information about others' actions and preferences are simultaneously available (e.g., in online shopping and the consumption of social media), people are more likely to follow what others prefer, rather than what others have (Study 6)

Action (physics) · Cognitive psychology · Conformity · Consumption (sociology) · Preference · Recall · Behavioral Health and Interventions · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology

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Obras citantes distintas7
Citas por año0,7
Intervalo de citas2016 - 2025 (10)
Velocidad de citaciónrecent
Altamente citadoNo
Tipos de citaNeutras: 7
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