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The role of creativity in new product development process. Insights from the leading bank in Romania

Datos Bibliográficos

ID6428587
AutoresVeronica Câmpian (0000-0002-1647-9250, Babeș-Bolyai University, autor de correspondencia), Ioana Iancu (0000-0001-8374-853X, Babeș-Bolyai University)
Año2024
Volumen38
Número4
Páginas1725-1755
Fecha de publicación2024-12-23
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaInnovation The European Journal of Social Science Research (JOURNAL)
Identificadores de la revistaISSN: 1351-1610 • E-ISSN: 1469-8412
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/13511610.2024.2444527
OpenAlexW4405764655
IdiomaEN
Referencias citadas87

Business · Context (archaeology · Creativity · Creativity technique · Exploratory research · Knowledge management · New product development · Process (computing · Process management · Product (mathematics · Quality (philosophy · Social science · Sociology · Business Strategy and Innovation · Computer Science · Creativity in Education and Neuroscience · Innovation and Knowledge Management · Psychology · Social Psychology · Marketing

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Velocidad de citaciónhistorical
Altamente citadoNo
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