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The Interaction Effect of Self-Service Technology and Firms’ Facilitating Conditions on Co-Created Value

A Service-Dominant Logic Perspective

Datos Bibliográficos

ID7159643
AutoresWooseok Kwon (0000-0002-5103-744X, Sejong University), Yejin Kim (0000-0002-4209-4266, Kyung Hee University, autor de correspondencia), Gyumin Lee (0000-0002-8610-2969, Kyung Hee University)
Año2026
Volumen50
Número3
Páginas307-322
Fecha de publicación2026-03-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Hospitality & Tourism Research (JOURNAL)
Identificadores de la revistaISSN: 1096-3480 • E-ISSN: 1557-7554
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/10963480251313490
OpenAlexW4405998472
IdiomaEN
Citas recibidas2
Referencias citadas106

Although self-service technology (SST) is broadly used in the hospitality and tourism industry, existing research has typically focused on customers’ intention to use SST rather than on their behavioral consequences of using it. Adopting service-dominant logic with the resource-based approach, this study examined how customers’ SST experience relates to co-created value, and uncovered the interaction effect of service providers’ facilitating conditions on this relationship. This study proposed a new perspective on SST experience that could contribute to the present literature on SST by shifting the focus from the features of SST to customer behavior. We conducted a scenario-based survey and analyzed 848 participants using latent moderated structural equation modeling with quasi-maximum likelihood estimation. The results show that the facilitating conditions burgeon the effect of SST experience on co-created value, which leads to the augmentation of behavioral intentions. The study thus discusses service-dominant logic and a new vantage point, integrating a technology-based service and firms’ facilitating conditions for co-created value at the service encounter

Business · Co-Creation · Knowledge management · Self-service · Service-dominant logic · Computer Science · Digital Marketing and Social Media · Service and Product Innovation · Marketing

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Obras citantes distintas2
Citas por año2
Intervalo de citas2025 - 2025 (1)
Velocidad de citaciónrecent
Altamente citadoNo
Tipos de citaNeutras: 2
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