Rethinking Metaverse Tourism

A Taxonomy and an Agenda for Future Research

Datos Bibliográficos

ID7159702
AutoresFiona X Yang (0000-0003-2925-0815, Faculty of Business Administration, University of Macau, Taipa, Macau, China, autor de correspondencia), Ye Wang (0000-0001-5127-4245), Kanye Ye Wang (0000-0001-7908-5286, Department of Computer and Information Science, University of Macau, Taipa, Macau, China)
Año2025
Volumen49
Número1
Páginas3-12
Fecha de publicación2025-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Hospitality & Tourism Research (JOURNAL)
Identificadores de la revistaISSN: 1096-3480 • E-ISSN: 1557-7554
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/10963480231163509
OpenAlexW4362464773
IdiomaEN
Citas recibidas27
Referencias citadas26

The metaverse is expected to be a game changer that starts a new epoch for digital commons and content creation in all aspects of tourism. Both opportunities and challenges will ensue. Current tourism research remains minimal with regard to this “next generation of the Internet,” and the logic of its applications in tourism is still unknown. The metaverse does not only enhance customer experiences; it also, as reality and virtuality converge, changes the paradigms, norms, rules, and the way we define experiences. To fill this gap, in this conceptual paper we scrutinize the past, present, and future of the metaverse, with a focus on the tourism domain. In particular, this research sorts out the key technologies of metaverse applications and pioneers the exploration of virtuality–reality amalgamation by theorizing a “4Is” taxonomy of metaverse tourism: imitation, intensification, interaction, and integration. An agenda is set for future research

Data science · Human–computer interaction · Knowledge management · Metaverse · Political science · Sociology · Tourism · Virtual reality · Augmented Reality Applications · Computer Science · Virtual Reality Applications and Impacts · Visual Attention and Saliency Detection