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Empowering HER

Harnessing the Power of Ideological Value Fit and Leadership Diversity in Female Talent Acquisition

Datos Bibliográficos

ID7159706
AutoresAlei Fan (0000-0003-4355-1120, Purdue University, West Lafayette, IN, USA, autor de correspondencia), Laurie Wu (0000-0001-9257-3911, Temple University, Philadelphia, PA, USA), Ceridwyn King (0000-0002-4538-3100, Purdue University, West Lafayette, IN, USA), Anna S Mattila (0000-0001-8872-5521, The Pennsylvania State University, University Park, PA, USA)
Año2025
Volumen49
Número8
Páginas1384-1396
Fecha de publicación2025-11-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Hospitality & Tourism Research (JOURNAL)
Identificadores de la revistaISSN: 1096-3480 • E-ISSN: 1557-7554
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/10963480251319974
OpenAlexW4406956379
IdiomaEN
Citas recibidas2
Referencias citadas64

Drawing on brand activism and organizational identification, this research demonstrates the critical role value fit and leadership diversity play in connecting female employees with hospitality companies. Two studies explored the theoretical propositions that a company’s value statement, reflecting its ideological values (i.e., pro-life vs. pro-choice) and related strategies (i.e., brand activism, leadership diversity), can enhance female employees’ responses to the company via a value fit mechanism. Study results demonstrate that prospective female employees are more willing to work and promote positive word-of-mouth for companies endorsing the same ideological values because of value fit, and further reveal women’s general preference for highly diverse leadership across ideological stances. This research contributes to women’s issues in hospitality and tourism research and sheds new light on brand activism. Our findings highlight the influence of corporate ideological values and leadership diversity and the impact of such value expressions in attracting and retaining like-minded female employees

Business · Ideology · Political science · Politics · Sociology · Computer Science · Human Resource and Talent Management · Marketing

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Obras citantes distintas2
Citas por año2
Intervalo de citas2025 - 2026 (2)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 2
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