Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses
Datos Bibliográficos
| ID | 7296028 |
|---|---|
| Autores | Arjun Chaudhuri (Fairfield University), Ross Buck (0000-0001-7196-7794, University of Connecticut) |
| Año | 1995 |
| Volumen | 21 |
| Número | 3 |
| Páginas | 422-441 |
| Fecha de publicación | 1995-03-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Human Communication Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0360-3989 • E-ISSN: 1468-2958 |
| Editorial | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1468-2958.1995.tb00353.x |
| OpenAlex | W2080852250 |
| Idioma | EN |
| Citas recibidas | 19 |
| Referencias citadas | 14 |
Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process
Affect (linguistics · Attitude change · Cognition · Cognitive psychology · Persuasion · Communication · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Media Influence and Health · Psychology · Social Psychology
Attitude Accessibility and Persuasion
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| Obras citantes distintas | 19 |
|---|---|
| Citas por año | 0,66 |
| Intervalo de citas | 1997 - 2025 (29) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 17 |