Perceived individual and societal values of news and paying for subscriptions

Datos Bibliográficos

ID7477563
AutoresWeiyue Chen (0000-0001-5066-1382, Michigan State University, autor de correspondencia), Esther Thorson (0000-0002-6514-801X, Michigan State University)
Año2019
Volumen22
Número6
Páginas1296-1316
Fecha de publicación2019-05-13
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournalism (JOURNAL)
Identificadores de la revistaISSN: 1464-8849 • E-ISSN: 1741-3001
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884919847792
OpenAlexW2946329280
IdiomaEN
Citas recibidas20
Referencias citadas37

This study examines antecedents of paying for news subscriptions. Taking the customer-perceived value approach, we investigate the impact of perceived quality and perceived journalistic and societal value of news. News habit strength, different motivations for news use, and entertainment spending were also examined for their value in predicting how much people report paying for news. Results of a national survey (N = 403) show that perceived quality of news, habit strength, motivation of social–cultural interactions, and entertainment spending are positively predictive of how much people pay, after demographic controls. These findings not only suggest practical implications for news organizations seeking to increase subscriber support but also raise critical questions about how Americans’ relationships with newspaper news is degrading

Advertising · Business · Entertainment · Habit · News values · Newspaper · Political science · Public relations · Quality (philosophy · Value (mathematics · Digital Marketing and Social Media · Media Studies and Communication · Psychology · Social Media and Politics · Marketing · Social Psychology