Framing Animal Rights in the “Go Veg” Campaigns of U.S. Animal Rights Organizations

Datos Bibliográficos

ID8099059
AutoresCarrie Packwood Freeman (0000-0001-7813-6459, 1Georgia State University, Email: [email protected], autor de correspondencia)
Año2010
Volumen18
Número2
Páginas163-182
Fecha de publicación2010-01-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaSociety and Animals (JOURNAL)
Identificadores de la revistaISSN: 1063-1119 • E-ISSN: 1568-5306
EditorialBrill (PUBLISHER • NL)
DOI10.1163/156853010x492015
OpenAlexW2010570709
IdiomaEN
Citas recibidas18
Referencias citadas5

How much do animal rights activists talk about animal rights when they attempt to persuade America’s meat-lovers to stop eating nonhuman animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. The findings reveal that the organizations framed the problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems largely blamed on factory farming, activists asked consumers to become “vegetarian” (meaning vegan) or to reduce animal product consumption, some requesting “humane” reforms. While certain messages supported animal rights, promoting veganism and respect for animals’ subject status, many frames used animal welfareideology to achieve rights solutions, conservatively avoiding a direct challenge to the dominant human/animal dualism. In support of ideological authenticity, this paper recommends that vegan campaigns emphasize justice, respect, life, freedom, environmental responsibility, and a shared animality

Animal ethics · Animal rights · Animal welfare · Anthropocentrism · Commodification · Criminology · Cruelty · Environmental ethics · Framing (construction · Harm · Human rights · Ideology · Political science · Politics · Sociology · Animal Behavior and Welfare Studies · Engineering · Geographies of human-animal interactions · Human-Animal Interaction Studies · Law