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Time perspective and helpfulness

Are communicators more persuasive in the past, present, or future tense

Datos Bibliográficos

ID9008043
AutoresDavid D Fang (0000-0003-0036-5459, University of Toronto, autor de correspondencia), David Fang, Sam J Maglio (0000-0003-0691-1721, University of Toronto, autor de correspondencia)
Año2023
Volumen110
Páginas104544-104544
Fecha de publicación2023-09-30
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Experimental Social Psychology (JOURNAL)
Identificadores de la revistaISSN: 0022-1031 • E-ISSN: 1096-0465
EditorialElsevier BV (PUBLISHER)
DOI10.1016/j.jesp.2023.104544
OpenAlexW4387213251
IdiomaEN
Citas recibidas1
Referencias citadas49

When people share their experiences, they can communicate seemingly identical information from different time perspectives. Time perspective manifests in words—specifically, verbs in the past tense (e.g., “the experience was great”), the present tense (e.g., “the experience is great”), or the future tense (e.g., “the experience will be great”). This research considers whether this linguistic shift in time perspective impacts how others interpret the message. Two naturalistic studies (sourcing over 2 million Amazon reviews) and three pre-registered lab experiments ( N = 1259) find that reviews written in the present tense (relative to the past or future tense) receive higher helpfulness ratings through a process of heightened concrete construal . Implications at the intersection of communication, psycholinguistics , and persuasion are discussed

Cognition · Construal level theory · Future tense · Helpfulness · Linguistics · Past tense · Perspective (graphical · Persuasion · Present tense · Psycholinguistics · Verb · Behavioral Health and Interventions · Cultural Differences and Values · Psychological and Temporal Perspectives Research · Psychology · Social Psychology

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Obras citantes distintas1
Citas por año1
Intervalo de citas2025 - 2025 (1)
Velocidad de citaciónrecent
Altamente citadoNo
Tipos de citaNeutras: 1
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