Containment as Neocolonial Visual Rhetoric

Fashion, Yellowface, and Karl Lagerfeld's “Idea of China”

Datos Bibliográficos

ID9239574
AutoresAnjali Vats (Schlumberger (Ireland), autor de correspondencia), Leilani Nishime (0009-0007-8361-644X)
Año2013
Volumen99
Número4
Páginas423-447
Fecha de publicación2013-11-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaQuarterly Journal of Speech (JOURNAL)
Identificadores de la revistaISSN: 0033-5630 • E-ISSN: 1479-5779
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00335630.2013.833668
OpenAlexW1969067279
IdiomaEN
Citas recibidas9
Referencias citadas11

Grounding our evidence in Karl Lagerfeld's Paris-Shanghai: A Fantasy, a filmic homage to Coco Chanel, we theorize a “visual rhetoric of containment,” which limits the subjectivity of the racial Other and consolidates whiteness. The visual rhetoric of containment manifests in four ways: the creation and enactment of “the yellowface gaze,” which affirms whiteness through the eyes of the “native” Other, the affirmation of a post-feminist model of exchange, which objectifies the Chinese, the representation of Chanel as a master of place and order, and the conception of time as a constraint that Chanel, but not the Chinese people, can transcend

Aesthetics · Art · China · Epistemology · Fantasy · Gaze · Linguistics · Literature · Political science · Psychoanalysis · Rhetoric · Sociology · Subjectivity · Visual rhetoric · Fashion and Cultural Textiles · Japanese History and Culture · Law · Media, Gender, and Advertising · Philosophy · Psychology